Strategic Marketing Plan

February 27, 2007
6:00 pmto9:00 pm

Joan Giewat of Willow Pond Business Consulting, Stone Ridge, New York, discussed the components that absolutely should be present in any highly strategic marketing plan, as well as guidelines for plan implementation.

Joan has developed strategic marketing plans for many businesses and nonprofit organizations over the course of her career. She is truly an innovative mastermind when it comes to marketing, management, and the entrepreneurial experience. Prior to starting her own consulting business -Willow Pond Consulting – Joan was instrumental in developing and imlementing a pivotal marketing plan for an off-site campus for Pace University. Her experiences also include the managing of operations and multiple budgets for other clients.

The sponsor of this dinner was Excel Auto Glass Corp. featuring professional in-shop and mobile service to the Hudson Valley, New York.

This dinner was held at Cosimos on Union Avenue.