What’s in it for Me?: Marketing Orientation, Incentive
| May 22, 2007 | ||
| 6:00 pm | to | 9:00 pm |
This session covered creating a consultative sales culture-shifting focus from tasks and activities to acting on the answers to questions like: Who are my customers? What value do I add to their lives? Can I add more value? How can I find out what they really need? How do I make the connection on the human level? Can I add more value? How can I find out what they really need? How do I make the connection on the human level? What sort of experience do they have with me and my company or work unit? How can I delight them? This session also covered the role of leadership in creating the culture, How to provide incentive to support this orientation, Branding as an internal driver, The reemergence of quality, and How to develop trust.
James (Jim) Kimple, Ph.D., President of J Kimple & Associates, LLC, has been a consultant and trainer in organizational effectiveness and workforce development since 1980. He has served clients in the metals, automotive, medical products, and consumer goods industries, public education, government, and social service agencies. Since 1984, Jim has developed joint union-management efforts to improve competitiveness. He has assisted unions and management in strategic planning and joint workplace redesign using a social technical approach and executive coaching. Jim has been recognized for expertise in performance-based consulting and training, an approach that assesses human resource initiatives against organizational performance. He has developed and delivered training in process analysis, effective communication, problem solving, emotional intelligence and conflict management. Jim has recently concentrated on assisting health care and other organizations address quality, customer service, and workforce development issues. Jim has shared his work in numerous presentation to professional organizations and at national conferences. He was a cofounder of the Shay Kimple Consulting Group in 1998 and is an adjunct professor in the MBA program at Mount Saint Mary College. Jim’s education includes six years as a carpenter, a BA from Earlham College, an MA from the University of Chicago, and a Ph.D. in Psychology form Yeshiva University.
This dinner meeting was held at the Cosomo’s On Union in Newburgh, NY.