The Customer is King - Using Research

March 25, 2008
6:00 pm	to	9:00 pm

Stacy Graiko, VP Research & Brand Strategy at Sentient Decision Science. Graiko was formerly a brand strategist and founder of Insight303, a Boston-based consultancy comprising researchers, business analysts, and ad agency account planners; Brand Strategist at Fallon Brand Consulting; and Account Director at Carmichael Lynch. Graiko received her education at Anna Maria College.

Graiko spoke about the many types of Qualitative and Quantitative Market Research methods that can be used to find out what your customers are wanting. She also discussed today’s business climate, why customers matter more than ever and how to conduct research on their behalf. She provided attendees with tips to ensure the success of research projects time after time.

The sponsor of this event was Sean Jones, owner of Superior Wireless, an independent Verizon Wireless franchise with locations in Millbrook, Hyde Park, and Rhinebeck.

This dinner was held at the Ship Lantern Inn in Milton, NY.