After Successful Branding, Then What?

May 20, 2008
6:00 pm	to	9:00 pm

You have worked through a successful positioning statement and finished the logo design. Now comes the really hard part of brand building. The procss of defining and communicating your brand essence begins with story telling, the development of touch points and a methodical approach to consitently communicate the brand. Your brand must be conveyed in your pormotions, seen in your property, and most importantly, delivered by your people.

Rich Fuqua, Senior Marketing Manager at Laerdal Medical Corporation, started his career at IBM with degrees in Engineering and Computer Science as part of a mainframe computer design team. His desire to understand what customers actually did with the final product led him to assignments in customer service, business development, and marketing.

After 25 years with IBM, Rich moved into hospitality marketing with Starwood Hotels. There he focused on search engine marketing, direct marketing, and brand building in a highly services-focused organization. In 2007, Rich joined Laerdal Medical, where his responsibilities include building, branding, and marketing the company’s new high-growth business portfolio: Laerdal Services.

The sponsor for this meeting was Mid-Hudson Workshop, a full-service outsourcing center that provides a cost-effective way to remove repetitive tasks that underutilize skilled employees. Assembly, fabrication, custom packaging, fulfillment, inventory management, and distribution services (including bulk mail) are just a few of the services they provide local companies. Put the Mid-Hudson Workshop’s 60 years o outsourcing experience to work for you. Visit their website at www.midhudsonworkshop.com.

This meeting was held at the Ship Lantern Inn in Milton, NY.