Social Media Marketing

September 23, 2008
6:00 pm	to	9:00 pm

There is a completely new world of techniques and tools employed in today’s marketing arena under the heading of “Social Media.” And that arena is vast, sophisticated and web-savvy. Some of the tools being implemented today include; Facebook, MySpace, Flickr, Twitter, YouTube, blogs and delicious (a program, not a culinary statement).

Rachel Reuben, Director of Web Communications, from SUNY New Paltz, discussed social media techniques that can help any company wrap their brand messages into high profile engaging on line experiences for social media users. Attendees learned how Social Media’s Networks reach enables them to acquire new traffic beyond the Hudson Valley. Reuben has been with the University since 1998 and is well versed in web communications having overseen multiple major redesigns of their main site. She has presented throughout the Hudson Valley region for various chambers of commerce and business meetings, as well as SUNY CUAD conferences on topics including social media, Web accessibility, information architecture, and Web site redesign best practices and pitfalls.

The sponsor for this event was Daybreak Office Solutions, a virtual office for their clients. Their Virtual Assistants handle their customers’ service and routine administrative tasks. Some of these services include scheduling appointments, keeping the online calendar up-to-date, handling faxes and emails, invoicing and follow-up, etc. Services are customized to each of their clients so they can pursue revenue producing tasks rather than dealing with back office issues.