Marketing in the Age of Overload
| November 19, 2008 | ||
| 6:00 pm | to | 9:00 pm |
During this part of the Information Age, people have become overwhelmed with too much information coming at them through too many channels and media. They don’t have time to listen and they don’t have time to make careful decisions. In fact, they’re actively filtering out marketing communications!
Our guest speaker, George Silverman, author and marketing expert excited about speaking of a new approach to marketing. He believes this will be the hottest topic in marketing in the coming years and is the subject of his next book: R20; The Simple Key to Successful Marketing In the Age of Overload. Silverman says, though trying to filter communications, people are tremendously receptive to anything that will simplify their lives, decisions, and their information. Marketing is gradually shifting over from providing and controlling information to helping people make the right decisions more easily.
Most of the New Marketing is about reducing and simplifying information through various forms of word of mouth and other decision simplification tools that most people don’t even realize are decision simplification tools. Silverman has said, “There are enormous opportunities for people who can make their products “no-brainers”. But simplification isn’t easy. He offers many practical suggestions for getting the customer to form a relationship with you and actively participate in the simplified decision process that you create.
George Silverman is the President and Founder of Market Navigation, Inc., Word of Mouth Consultants and the author of R20;The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth, published byAMACOM.
Our sponsor for this event is J. M. Sirko & Associates, Inc. JMS does copy editing and copy writing for authors, business people, and individuals seeking excellence in writing. All phases of writing are covered including but not limited to punctuation, spelling, sentence structure, paragraphing, organization, syntax, and semantics.