Green Marketing

February 18, 2009
6:00 pmto9:00 pm

Green is ever-increasingly being used in marketing materials—but does this approach really work? This interactive presentation helped attendees determine when it is appropriate to include Green in your messaging—and when to use a different theme.

The presentation included:

  • An overview of what constitutes Green Marketing
  • What is Greenwashing and why you should be aware of it
  • Examples of what works and what doesn’t
  • The consequences of failure
  • When to use it and where it works best

Beth BengstonAs VP of Corporate Social Responsibility at imc², a top-tier digital marketing and communications company serving major blue-chip companies, Beth Bengtson defined the new role and led the firm’s efforts to explore ways that digital media could help clients achieve business objectives and generate a more positive social and environmental impact. Bengtson earned a Bachelor of Science in management from Penn State University and an MBA from Schiller International University in Paris.

Our sponsor for this event was HV Shred, shred confidential materials ON-SITE at your office, storage facility, or home to safeguard your identity and your reputation. AND we RECYCLE all shredded paper. HV Shred puts the confidence in confidential. For more information contact: Judith H. Papo, (845) 705-7279 or judith@hvshred.com.

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