Marketing Like the BIG Guys

May 20, 2009
6:00 pm	to	9:00 pm

Mindy Kole, says, “Even the smallest businesses can use the same techniques, strategies and ideas that the largest companies employ to stand out from the crowd without spending a fortune.” Attendees learned how to make sure they are communicating what makes their business special and different, how to determine their target audience and how to ensure an integrated marketing communication strategy. Yes, you can market like the BIG guys!

Marketer, SUNY Ulster business professor, and owner of The Marketing Department, LLC, Mindy Kole, and her team, work with dozens of successful local companies of all sizes to market their businesses like the big guys. Mindy has been a marketing professional for over 25 years and has an MBA from New York University.

This event was sponsored by Daybreak Office Solutions, a virtual office for businesses of all sizes. Their Virtual Assistants handle their customers’ service and routine administrative tasks. Some of these services include scheduling appointments, keeping the online calendar up-to-date, handling faxes and emails, invoicing and follow-up, etc. Services are customized to each of their clients so they can pursue revenue producing tasks rather than dealing with back office issues.