Dinner Meeting: Direct Mail

January 20, 2010
6:00 pm	to	9:00 pm

Jay Shapiro will discuss the roles of both direct mail and promotional merchandise as targeted marketing channels in the overall mix, how they work on their own and how they work together to provide marketers with a variety of cost effective and successful marketing initiatives. He will cover development of a direct mail plan including generating the targeted list, design of the mail piece, delivery and follow up. Jay will also talk about the use of promotional products as marketing “problem solvers”, premiums and business gifts and how to increase ROI using a combination of both marketing media. Find out how effective direct mail strategies and promotional products can increase your company’s bottom line.

Jay is the Vice President of D&D Mailing Services, a direct mail marketing company. Both D&D & parent company Concept Promotions are located near the Newburgh Waterfront. Jay, a graduate of SUNY New Paltz has spent almost 30 years designing and implementing promotional product and direct mail marketing campaigns. His credentials include award winning successful strategies, published articles, guest lecturing and participation on many levels in industry organizations such as the Postal Customer Council, Direct Marketing Association, Promotional Products Association International and Specialty Advertising Association of Greater NY. He is a Certified Mail Piece Quality Control Specialist and serves as a Membership Ambassador for both the Dutchess County Regional Chamber of Commerce and the Orange County Chamber of Commerce. D&D Mailing Service combines the latest technology with friendly, experienced personnel to meet your direct marketing objectives. D&D Mailing can help you determine the best way to have your material reach your customers on time and within your budget.

BMA-HV meetings are held at the Ship Lantern Inn, Rt. 9W, Milton, NY • 6pm – 9pm.

To sponsor this dinner meeting  or to make a reservation click here.