Dinner Meeting: Understanding Your Target Audience

April 21, 2010
6:00 pmto9:00 pm

Geri will speak about how important it is to know your audience so you can communicate effectively with them. She will include tools and tips to better identify and understanding your audience as well as a framework for thinking through the process.

Geri MazurGeri Mazur has more than 30 years experience moving people, products and brands forward. She combines strong business acumen with life coaching expertise to ensure clients get more of the good things in their lives. She has held a number of senior strategic management positions in marketing, communications and advertising, working with such well-known brands as P & G, sanofi-aventis and Pfizer. She has successfully positioned brands and companies of all sizes for growth in highly competitive markets.

With her innate insight and intuition, keen understanding of human nature, and practical business marketing and communications skills, Geri can help you see what to focus on to ensure continued success. In addition to her extensive business experience, she is a graduate of The Coaches Training Institute, one of the few programs certified by the International Coach Federation, the largest worldwide resource for coaching and coaches.

As the leader of her own business, Geri Mazur Consulting Group, Geri is well-suited to understand the needs of other business people, either those looking to succeed in their own enterprises or those working for others.

BMA-HV meetings are held at the Ship Lantern Inn, Rt. 9W, Milton, NY • 6:00 pm – 9:00 pm.

To register for this event click here.

Dinner Meeting: Small Business Marketing

March 24, 2010
6:00 pmto9:00 pm

Marketing your business goes well beyond putting ads in the local media. We will explore important marketing concepts such as:
* affordable (or even free!) creative marketing
* repeat customer recognition programs
* making the most of your core competency and unique selling preposition
* where and how to reach new customers
* tracking your return on your marketing investment
* partnership marketing
* and more!

Myriam BouchardMyriam Bouchard is an award-winning Certified Business Advisor for the Small Business Development Center for the past 8 years. A lifelong entrepreneur, she is currently the co-partner of Hudson Valley Traveler, preparing custom itineraries for travelers visiting the Hudson Valley. She earned her MBA at Syracuse University.

BMA-HV meetings are held at the Ship Lantern Inn, Rt. 9W, Milton, NY • 6:00 pm – 9:00 pm.

This event is being sponsored by Time Warner Cable. Time Warner Cable offers Digital Cable TV, High-Speed Online and Digital Phone services across the nation.

To register for this event click here.

Dinner Meeting: Personal Branding

May 26, 2010
6:00 pmto9:00 pm

Due to bad weather, the February 24th dinner has been rescheduled to May 26.

David Dirks
5 Strategies Your Mother Already Taught You

David will reveal the five most effective but underutilized strategies for personal branding yet devised by mankind. These are the kinds of things our mothers have already taught us but we either missed that class or just plain forgot about. This could be the most entertaining but instructive 60 minutes you’ve had in a long time.

David E. Dirks is a marketing expert and strategist.  As a marketing executive, his successful 18 year career includes working with everything from start-up companies to several Fortune 100 companies. 

David is a widely read, weekly business columnist for The Times Herald Record (www.recordonline.com) one of the largest circulation regional newspapers in New York State.  He, along with co-columnist Rick Bronder, writes the ‘Big Dogz on Business’ column.

He is the Chief Content Officer for the popular and growing “Big Dogz on Business” blog, www.growingmybusiness.wordpress.com

David is a freelance outdoor writer, having written several books on outdoor topics and he also writes a highly popular weekly outdoor column. David most recently published “Job Search Marketing: Finding Job Opportunities In Any Economy.”

BMA-HV meetings are held at the Ship Lantern Inn, Route 9W, Milton, NY • 6:00 pm – 9:00 pm.

To register for this event click here.