Mindy Kole

Mindy Kole
Marketer, SUNY Ulster business professor, and owner of The Marketing Department, LLC, Mindy Kole, and her team, work with dozens of successful local companies of all sizes to market their businesses like the big guys. Mindy has been a marketing professional for over 25 years and has an MBA from New York University. On May 20, 2009, Mindy spoke to the BMA-HV dinner attendees about how to help their business stand out from the crowd without spending a fortune in her presentation “Market like the BIG guys!” Mindy Kole, says, “Even the smallest businesses can use the same techniques, strategies and ideas that the largest companies employ to stand out from the competition.” Attendees learned how to make sure they are communicating what makes their business special and different, how to determine their target audience and how to ensure an integrated marketing communication strategy.